APMEX Review
Overall Rating: ★★★★☆ 4/5
Quick Summary
- Founded: 2000, Oklahoma City, OK
- BBB Rating: A+
- Products: 50,000+
- Total Sales: Over $10 billion in precious metals
- Minimum Purchase: No minimum for direct purchases
- IRA Eligible: Yes, via APMEX Gold IRA
About APMEX
APMEX (American Precious Metals Exchange) was founded in 2000 in Oklahoma City and has grown into one of the largest online precious metals dealers in the world. With over $10 billion in precious metals sold and more than 50,000 products in their catalog, APMEX is the go-to destination for collectors and investors alike who want an enormous selection of gold, silver, platinum, and palladium products.
While APMEX is primarily known as a retail precious metals marketplace, they also offer IRA-eligible products through their APMEX Gold IRA service. This makes them a legitimate option for Gold IRA investors, though their IRA infrastructure is less specialized than dedicated Gold IRA companies like Augusta Precious Metals or Goldco.
Key Facts
Product Selection
APMEX's product selection is unmatched in the industry. Whether you're looking for American Gold Eagles, Canadian Maple Leafs, South African Krugerrands, Austrian Philharmonics, or rare collectible coins, APMEX carries them. Their IRA-eligible product section includes a broad range of coins and bars that meet IRS purity requirements.
APMEX Gold IRA
APMEX offers IRA-eligible precious metals that can be purchased and held in a self-directed IRA. However, unlike dedicated Gold IRA specialists, APMEX primarily acts as the metals dealer — you'll need to coordinate with a separate IRA custodian. This can add complexity compared to all-in-one Gold IRA providers.
Pros & Cons
Pros
- ✓Massive selection of 50,000+ products
- ✓Competitive pricing with live spot prices
- ✓Trusted brand with $10B+ in sales
- ✓No minimum for direct purchases
- ✓BBB A+ rating
- ✓IRA-eligible products available
- ✓Educational resources and market news
Cons
- ✗Less specialized for IRAs vs dedicated Gold IRA companies
- ✗Requires separate custodian coordination for IRA
- ✗Customer service reviews are mixed
- ✗Less personalized guidance for retirement investors
- ✗Not a one-stop IRA solution
Our Verdict
APMEX earns 4/5 stars as a precious metals dealer, but for Gold IRA investors specifically, we recommend considering a more IRA-focused provider. If you want maximum product selection for direct purchases, APMEX is hard to beat. But if you're rolling over a 401(k) or setting up an IRA with full-service support, companies like Goldco or Augusta Precious Metals offer a more guided, comprehensive experience.